To do branding right, you need to start at the top. From there it should trickle down into the spirit of your employees, streamlining their uniforms, and embodying how they answer the phone. Your brand should brighten the interior and exterior of your building, transforming company cars into rolling billboards, while living online for the world to experience it. People will feel your brand come to life on business cards, letters, mailers, and packaging. Your brand should make them sit up and notice through print ads and commercials. Every single touch point is a new opportunity to build a connection with your customers. And that's what where here for, to help you strengthen that bond.